Following on from our first interview last year, it was great to speak with Marianne again. She highlights the importance of linking fundraising staff, operations and analysts to instill an evidence-based culture in your team, as well as the importance of being targeted in fundraising activity to raise funds efficiently. Measuring engagement also comes across clearly as perhaps the major recent trend in understanding donor motivation. We face a marketplace of donors who often feel bombarded by requests for support so being targeted, in order to build stronger relationships and get the best ROI, is a major challenge for charities. Marianne gives some practical ways we can achieve this, and raise more in doing so.
The interview is available as an audio file here: https://soundcloud.com/benrymer/marianne-pelletier-fund-raising-voices-interview-part-2