I was delighted to interview Craig recently – his Third Sector articles on charities’ needing to adapt to new funding realities and what went wrong at Kids Company were, for me, among the best of 2015. He tweets @DeardenPhillips.
His message for charities is clear – that the golden days of (mainly Government) funding are over and we must think hard about the best way our organisations can make the most impact. This fits with my theory that the three big income streams which have propelled British charities since WWII (50’s/60’s the rise of the generous baby boomers, 70’s/80’s the CRM revolution and ‘fundraising as marketing’, 90’s/00’s New Labour/central Government grants/spending) are, for very different reasons and in very different ways, all ending. The challenge this presents to British charities should not be underestimated. In the interview, Craig explains the reasons behind his thinking and gives some predictions about how these will play out among charities over the coming year. Enjoy.
The interview can be downloaded here, along with all the others from the site. Apologies for the slightly crackly sound quality in parts of the recording.